But the products at Omega Mart are not typical household items. The concept seems extra fitting after a year where many of us barely left the house-except to go to the grocery store. In some ways it’s very familiar, and in some ways it’s very strange when you think about what a grocery store really is.” “The grocery store is just one of those kinds of everyday places that we all go to.
Here we’re starting with something else you’re very familiar with, a grocery store,” says Drew DiCostanzo, director of sales and marketing at Meow Wolf.
“The House of Eternal Return starts with a house. Normal, healthy food for dogs and cats.Tattoo chicken, an Omega Mart specialty.An elusive display of “Millk” and “Orange Awakening.” | Photo: Sanna Boman.At first glance, Omega Mart looks like a regular supermarket.Omega Mart is based on a similar concept-but it’s also wholly original. Open the refrigerator or crawl into the fireplace, and you’ll suddenly find yourself transported to a different dimension. But once you step in and start looking around, you quickly realize that something is off. The first one, House of Eternal Return in Santa Fe, New Mexico, is centered around a Victorian house. Omega Mart, which launched in February of 2021, is the second permanent installation by art collective Meow Wolf. Housed inside Area 15, an “immersive entertainment and events complex” in Las Vegas, Nevada, this extraordinary supermarket hides a multi-sensory, multi-level multiverse accessible by various portals throughout the store.Ĭonfused by what any of that means? Let’s back up a bit. I didn’t see anyone turned away because of their attire, I would make sure to wear jeans or something similar if you definitely want to go down the slides just to be on the safe side.Omega Mart is not your typical grocery store. You will need to wear booties that they provide and you are not allowed to go down them if you are wearing slippery fabric clothing like yoga pants. There are several slides (they call them wormholes) that you can go down. If you’ve been to Meow Wolf, then Omega is definitely worth a visit. I though Omega Mart was absolutely amazing. You then get to decide if you want to help Dramcorp or go rogue and help the resistance by completing the sabotage that Marin and her friends had started. Cecilia and the corporate drones may be involved with Marin’s disappearance. It seems that Marin and her friends had learned some information that could potentially damage Dramcorp. The background goes something like this: Marin disappeared from the desert town where she and some of her friends were protesting the greed of Dramcorp. If you decided to try to solve the mystery you will start to learn about what has happened behind the scenes with CEO Cecilia and her daughter Marin - who has gone missing. On your first visit you may just want to wander around and spend your time looking at all the cool products in the grocery store and having fun in the “other realm”. Note that you will have to go back to some of the access points as you go deeper into the story to trigger other events and different outcomes will occur. Any time you see an access point, you will want to scan your card and learn more about the mystery. Like Meow Wolf in Santa Fe, Omega Mart has a mystery to solveĪs you enter you are given an employee card – congrats, you are now an Omega Mart employee. I found three but there are at least ten access points in the grocery store, including through the freezer section and camping section, as well as a secret staircase in a t-shirt display and lockers in the break room. There are a few ways to get from the grocery store into the other areas. This area is a small town (Monolith) in the west with mountains, a service shop, and two homes. There are three slides that you people of all ages can play on (kids are welcome before 10pm). The factory is a two story open area with various scaffolding, catwalks and equipment. The headquarters portion has some “research” areas to explore that are large interactive art installations that make use of light, sound, and images. Here you will find the corporate offices as well as the factory where the products are made.
On the other side of the portals is the factory/headquarters of Dramcorp, the corporation behind Omega Mart.
You can access the other dimension in several ways, crawl through a tent with a secret compartment, walk through the the beer cooler or by going through the back room of the deli.
Area 15 omega mart full#
On the surface it seems like just a supermarket full of hilarious products and weird foods but different parts of the store are portals to another realm. Seuss and Tim Burton had a baby that opened a grocery store.
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